The unit of analysis in the form of quotations containing the educational message of the novel. The method of this research is quantitative method with a descriptive statistical approach based on content analysis. The purpose of this study wanted to know what education messages at most appear in the novel Sinking Ship Van Der Wijck work Hamka. Not just a question of custom and stand melainkam background there are some educational messages contained therein. Telling indigenous issues and differences in the background. One of these novel sinking Van Der Wijck Hamka works, this novel diterbit returned by the library hall in 2014 mold into three. Novel as imaginative works reveal aspects of deep humanitarian and presents subtly.The novel as a medium of communication able to be used for the delivery of the message. Novel is highly influential communications medium even effective in conveying their message to the public.Novel is a medium of communication, through the medium of the novel that the author of the production process the message. One result of the communication technology that is currently very instrumental in communication activities are novel. So to meet the needs of that information, it takes a medium of communication between human beings in the presence of mass media.
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As a result, the moral values found are (1) morals towards Allah: obedience, love, sincerity, raja’ (hope), tawakkal (surrender), gratitude, and repentance, (2) individual morals: shidiq (honesty), amanah (trust), istiqamah (consistency), iffah (self-refrainment from doing bad deeds), mujahadah (persistence), syaja'ah (bravery), tawadhu' (modesty), shame, patience, and forgiveness, (3) morals in the family: Birrul walidain (act of treating parents gently), the rights and obligation of husbands and wives, the responsibility of parents towards children, and friendship with close relatives, and (4) social morals: welcoming guests, having good relations with the community, khalwah (being together with men/ women who are not their relatives), and ukhuwah Islamiyah (brotherhood among Muslims).It has become human nature living in the era of globasasi have high curiosity nature, human person needs the information because the information is valuable. The research results are the data related to the implied messages found through (1) character: High-minded, independent, patient, affectionate, and caring, (2) means of the story: identity affirmation, cultural criticism, and moral criticism, (3) symbolism: descendant, veils, tales, nature, and ships, and (4) style and tone: melancholy and sublime, (5) irony: orphanage, poverty, lonely life, and dying-ended love endurance. The object of this study applied qualitative descriptive approach from Ferdinand De Saussure's semiotic analysis that is the emphasis on the overall and in-depth linguistic structure through the language-parole, signified-signifier, arbitrary-iconic, and syntagmatic-paradigmatic concepts. The overall content of the Novel Tenggelamnya Kapal Van Der Wijck is too strong in inspiring readers to learn about moral values. The existence of literature is influential as a medium for delivering moral messages. Morals are entities that are deeply rooted in a person's soul and encourage him/ her to conduct his/ her character naturally.